In Dallas, Commercial Radio Without Commercials – New York Times

In Dallas, Commercial Radio Without Commercials – New York Times

“In a major market, for a classic rock station to change formats is really an anomaly,” said Fred Jacobs, a radio industry consultant from Detroit who helped popularize the classic rock format in the mid-1980s. “You could make a nice, long, healthy list of top five stations that are classic rock,” and several would be No. 1 or No. 2 in their markets, he said. But Mr. Freeman, the Dallas station manager, says he has had his fill of classic-rock bands like Led Zeppelin. “A friend of mine said, ‘They’ve been climbing that stairway to heaven for 30 years, you’d think they’d be there by now,’ ” he said.